Problem
What is happening behind it is.
A new coat of paint on a broken process is still a broken process. I rebuild the site and the flow underneath it — around how your business actually works — to a scope, price and date agreed before we start.
See the differenceLive — drag it
Same business, same content, same photographs. Only the structure and the decisions on top of it changed. Most sites I am sent look like the left-hand side.
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SEIT 1987
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REFERENZEN
What it is costing you
They lose them at the point where the website stops and the manual work starts.
It arrived in an inbox at 9pm, sat behind forty other emails, and was answered on Thursday. By then they had booked someone else.
Someone on your payroll is retyping names and dates into a spreadsheet that a form could have filled in correctly the first time.
Who attended, who paid, who still owes you. The answer exists — spread across an inbox, a calendar and somebody’s memory.
Live — move the sliders
Every booking retyped by hand is time you already paid for. Put your own numbers in.
Every year you spend
78
hours retyping things a form could have captured
Solution
Every project is quoted on scope after a short call. No packages, no retainers, nothing you don’t need.
Your site, brought current
Right when the content is fine and the presentation isn’t.
Structure first, then surface
The Beitzer engagement, and most of what I do.
The half that saves you hours
When the website was never the expensive problem.
The system
Twenty-five years of enterprise systems work compressed into a process small enough for a small business to afford.
01
I find out what your business actually does — what a customer is trying to accomplish, what your staff then have to do about it, and where the retyping happens. That map decides everything else.
02
Your existing content and imagery, reorganised and redesigned around that map. Modern, responsive, and editable by you afterwards without calling anyone.
03
The part most agencies skip: bookings, registrations and payments flowing into something that keeps the record for you, instead of landing in an inbox.
Proof
Four projects, from a forty-year-old German measurement firm to a subscription product with billing built in.
Beitzer Messtechnik
Beitzer builds vibration measurement systems certified to DIN 45669-1. The expertise was never the problem — the site was. Everything a buyer needed already existed, buried in dense technical pages with no order to them.
All content and imagery kept. What changed was the structure: which question a buyer asks first, what answers it, and in what sequence.
View the site
HomeLog
Homeschool records — the reporting families must produce and universally put off. The work went into the entry flow, the data model underneath, and getting a complete year out at the end without the user ever thinking about structure.
Curriculum templates, state requirement checks, time and subject tracking, and reporting you can hand to a district.
View HomeLog
Momba Promotions
A twice-monthly brief for a safety-training company. Free issues, paid monthly and annual subscriptions, subscriber sign-in, and a growing six-module library that subscribers keep.
The interesting part is the entitlement logic. A free reader, a paying subscriber and someone who completed a CE course all see a different page: the CE graduate gets two years of access automatically, granted by their course record rather than a payment. Three states, resolved on every page load.
This is the same problem most small businesses hit with registration and booking. The content is the easy half. It breaks where money and access meet.
Training business
A training company running six revenue paths at once: course pages and an events calendar, a booking flow that drops a call straight into the calendar, a store with its own fulfillment and refund handling, a membership, a state-approved continuing education course with its own registration path, and a subscription publication.
All six feed one back end that tracks enrollment, attendance and payment.
The hardest requirement was the one nobody sees. This is a state-approved continuing education provider, so every completed course must reach the Virginia regulator in its own CSV format, by SFTP, within five business days of the class. The system builds that file from the attendance record itself, previews it before submission, and tracks each filing from generated to filed to confirmed — instead of someone rebuilding a roster by hand and hoping it lands inside the window.
Regulated reporting is where most small-business systems fall apart. It is also the part a spreadsheet cannot survive.
Objections
It depends entirely on scope, and I’ll give you a date in writing before we start rather than a slogan. A straightforward site refresh can be live inside a week. A full rebuild is usually two to four weeks. A website with a registration or booking system behind it runs longer — up to about ninety days for the largest, and often well under that. You get the real number on the call, once I know what I’m building.
An hour on a call, access to your current site, and answers when I ask about how your business runs. I take the content from your existing site, so there is no writing homework unless you want to change it.
No. Your domain stays registered where it is and your email keeps working. Only the website moves, and you keep ownership of everything.
It depends on scope, which is why the call comes first. You get a fixed price in writing before anything starts, and it does not move unless you change what you asked for.
Only in that those builders lock your site inside them and there is no clean way to export it. That is an argument for rebuilding rather than against it — and you end up owning what you paid for.
Yes, end to end. Native German and English — briefings, the build, the copy and the handover, in whichever you prefer.
Fifteen minutes. Tell me what your business runs on now and what isn’t working. I’ll tell you what I’d do about it, how long it takes, and what it costs — on the call, not three weeks later.
Book a 15-minute callBased in Richmond, Virginia. Working remotely with English- and German-speaking businesses worldwide.